For immediate release:
3ivx, ready for global television!
Truly multi-platform MPEG-4 codec will help Hollywood studios

January 29, 2001- Happy Machines releases the second preview of their
next generation video compression technology called 3ivx. Small file
size and high quality video is one part of the 3ivx advantages, the
other one is the truly multi-platform nature. This is great for video
conferencing, video-on-demand, broadband content providing,
interactive television but also for UMTS (or G3 mobile phones)
implementations.
http://www.3ivx.com/
http://www.hollywood.org/mirror/

True mutli-platform support means that it is available for
Windows: Windows Media Player plug-in or QuickTime plug-in
MacOS: QuickTime plug-in
Linux (x86, PPC) & Solaris: XAnim
BeOS: Media Player plug-in
Amiga: WarpUP (MooVId for 68k & PPC) and PowerUP (SoftCinema)

The decoder is available on the site right now. For the moment,
however, the encoder is reserved for 3ivx partners.
http://www.3ivx.com/player.html

"Quality and multi-platform is one thing, but particularly important
for the movie studios is encryption, watermarking and Digital Rights
Management" said Jan Devos, President of Happy Machines. "That's why
we made sure our 3ivx codec is standard compatible with most of the
encryption and DRM systems available"

"I was amazed by the quality" explained Mr. Alan Redhouse, Chairman
of the Eyetech Group. "That's why we are bundling this codec with our
next generation AmigaOne hardware"
http://www.eyetech.co.uk/amigaone/

The current release is 5 to 20% better than the most efficient codecs
out there. In comparison with MPEG-2 that means a ratio of 1:12 while
near DVD quality.  This indicates that the 3ivx video codec, while
still in development, is already one of the best.
There is a lot of interest in such a high performance codec. The 3
million page views on the 3ivx.com web-site after the first preview
release in December show that very well.

Happy Machines also referred to as the Think-Tank is a small Belgian
company representing an extremely creative team and a large
international network of inventors, software and hardware developers,
designers in various fields such as imaging, satellite
communications, artificial intelligence, machinery etc., which has
contacts with top-manufacturers worldwide. The company is also member
of the MPEG-group and is an Inmarsat partner. It is orientated on
project development and related intellectual properties.

Press Contact:
Happy Machines
+32-3-2816858
mailto:pr@3ivx.com
http://www.3ivx.com/pr/

© 2001 Happy Machines n.v.
3ivx is an international trademark