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      Eyetech launches Eye-Play - a division dedicated to the publishing
   and distribution of high end games for the Classic and NG Amiga platforms

Eyetech - recently chosen by Amiga as their partner for the manufacture and distribution
of the new DevBox in the UK and Ireland - have launched Eye-Play, a division dedicated
to the publication, promotion and distribution of top-end games for the Classic Amiga
architecture and, more significantly, for those currently in development which are designed
to run under the new Amiga OE.

In launching Eye-Play Group Managing Director, Alan Redhouse, said: "We are very excited
about the opportunities that the new Amiga OE offers both to the existing Amiga Community
and to the converts it will quickly make from the wider leisure computing world. As with
every significant leisure computing platform to date - the Sinclair spectrum of the early 80s,
the Classic Amiga of the late 80s/mid 90s and the multimedia PC of the late 90s - great
gaming software is what will drive the growth and general acceptance of the Amiga OE as
the defacto standard in this market. We therefore strongly believe that good gaming software
is going to be essential to the success of the Amiga OE in the end-user market We therefore
decided to launch Eye-Play now, well in advance of the end user version of the Amiga OE
becoming available."

"As well as teaming up with the best of todays Amiga games developers, we are also keen
to help any new games writers make their fortune by using the new Amiga SDK to write for
the platform-independant Amiga OE. .

"However no matter how keen we all are to see new Amiga titles, we will apply the same
rigourous standards of selection and quality assurance to the Eye-Play titles that has been
our hallmark in hardware and serious software distribution. We only intend to distribute
software which is both upmarket and, in our opinion, worth the money in terms of delivered
quality and gameplay. As this is an area of quality assurance that can really only be
evaluated by a dedicated gamer we have taken on a seasoned PC (NVidea2-DDR etc) games player
who also has very good Amiga knowledge to run the Eye-Play division"

As well as publishing their works Eyetech have also commited to help out individual
developers who are new to the platform by making their Amiga-endorsed EZDev-Plus and EZDev-Tower
developer systems available on concessionary terms.

Eyetech are also catering for the lower-specd Classic Amiga by making a number of 68x00 classic
Amiga games titles and compilations available - mostly for purchase via download only.
There will also be also be some freely downloadable Classic games, and download demos of new
and work-in-progress titles for both Classic and Amiga OE titles. The Eye-Play websites
(eye-play.com, .co.uk, .eu.com) will be open for business from the Eye-Play launch date - 1st July 2000.

Gary Peake who heads up Amigas own Amigatainment support team said "We are delighted that Eyetech - one of Amiga Incs first partners from the Classic Amiga Community - has decided to endorse the Amiga OE with such enthusiasm. The new Amiga OE will bring tremendous benefits to games developers - both new and established - by delivering truly amazing levels of multimedia performance and binary compatiblity across a wide range of hardware and operating systems. We know Eyetech will bring a great deal of integrity and professionalism to the serious gaming market and their dedicated Eye-Play division will, I know, help spread the word about the Amiga OE and its talented developers to dedicated gamers everywhere and take us a significantly nearer our ultimate goal of the implementation of the total Amiverse vision."

ENDS

For further details please contact:
Randall P Hughes
VP Sales and Strategic Business Development
AMIGA INC. randy@amiga.com

Alan M Redhouse
Chairman, Eyetech Group Ltd
The Old Bank
12 West Green
Stokesley
North Yorks
TS9 5BB, UK
Phone: +44 164 271 3185
Fax: +44 164 271 3634
Email: info@eyetech.co.uk

Alan M Redhouse
Managing Director,
Eyetech Group Ltd